Location: Washington, D.C. (no longer in Florida!)
Current gig: CEO and Co-founder of Deco Miami… plus Souki, which just kicked off like, yesterday.
What apps/software/tools can't you live without? Adobe Creative Suite and Planoly.
Favorite podcast: Ties! Recode Decode, My Favorite Murder, Pod Save America.
One word that best describes how you work: WAR*
* I once read a marketing book that compared business to war, and the phrase “see the whole battlefield” stuck out to me.
The idea of smaller goals/tasks being battles to win in the overall “war” of gaining market share resonated with me.
What's your best time-saving hack?
If you can do the task in less than 2 minutes (like respond to an email), do it immediately.
What's the best advice you've ever received?
Work, work, work, work, work. - Rihanna
Also, when something bad happens (in life, or business) you can bitch about for five minutes, but then you have to get over it and keep going.
Can you take us through a typical day?
What's your sleep routine like?
I always get 8 hours, but I’m currently struggling with going to bed at a more “normal” time. (AKA, before 1:30AM) I’m so much more focused after 9PM, so it’s easy to get wrapped up in something and look at the clock and it’s 2AM.
My brain feels like it’s going at 200% at night, versus 40% in the morning.
What was your upbringing like and how did it affect your point of view, career path, etc?
What do you wish you knew before embarking on this journey?
Having a plan and clear goals is vital to being an entrepreneur. Pandering will kill your business, you always have to be deliberately moving in some direction.
What does your support system look like?
My family! But also other entrepreneurs I’ve met along the way (like you guys at Moonlit!) that just understand and can relate to whatever is happening that week.
In terms of trends, what do you forecast will be “in” and what will be “out”?
Short nails are trendy, and that traditional nude nails are being replaced by non-pink neutral tones. Glitter and bling are also going to be big in 2019, as well as nail art.
Your top 3 favorite Deco.Miami colors?
This is an evil question because I legit love all of the colors. But, I find myself reaching for Nip Slip, Cafe Con Leche, and I’m Spiritual most often because I love neutral tones.
What are some basic rules you wish that every influencer/creator knew?
Influencers aren’t part of every brand’s marketing mix, and it’s not an insult to you if that’s the case.
What’s a big misconception about the beauty industry?
That every indie brand is trying to get into Sephora.
What’s a big misconception about the nail industry?
Yes, I have long nails. Yes, I can type. No, it is not impossible for me to take my contacts in and out without stabbing myself in the eye.
🔥 QUICKFIRE 🔥
My ideal # of hours of sleep is: 8
Sleep season for me is: Fall
How many pillows: One really fluffy one
AM or PM?: PM
Nightcap?: Decaf herbal tea with milk and honey
Bad sleep habit: Going to bed too late
Good sleep habit: No in-bed phone scrolling
Can't sleep with: Noise
Side/back/stomach sleeper: Fall asleep on stomach, wake up on back
Mantra: Live fast pet dogs 🐶